Public Retail: The L’Oreal MTA Makeup Kiosk
L’Oreal PARIS has installed a three screen beauty experience that is housed within the infrastructure of the 42nd Street subway station at Bryant Park in NYC. The old Fashion Week stomping grounds of...
View ArticleDynamic Pricing Addendum
Price conscious consumers are leading the charge back to in-store retail this Spring, armed with several tools to get the most savings out of their store visits. According to a recent Valassis study,...
View ArticleHow a successful omni-channel retail company keeps innovating
A few weeks ago in San Francisco, the Deckers Outdoor Corporation held their first Consumer Experience Conference (CEC). Granted, I’ve attended plenty of conferences touting omni-channel and other...
View ArticleWhat does Apple Pay mean for retailers?
Yesterday Apple announced a contactless payment technology in the iPhone 6 and iPhone 6 Plus called Apple Pay, which will allow consumers to buy products in-store with just a tap of their iPhone. Apple...
View ArticleThinking Beyond Beacons: Macy’s Shopkick Rollout
Macy’s recently announced the largest deployment of beacon technology in retail, with more than 4,000 ShopKick devices planned for installation across all of its stores in the U.S. While it is...
View ArticleThe future is bright for PayPal and digital payments
In Spring 2014, PayPal was in talks to become part of the ApplePay lineup of preferred payment processors. But eBay CEO John Donahoe pushed a separate deal to have PayPal included on the Samsung Galaxy...
View ArticleUGG rolls out the Magic Carpet at their newest store
As you enter the UGG store at Tyson’s Galleria in the suburbs of Washington, DC, the organic and woodsy furnishings belie the high-tech that courses throughout the retail floor. As opposed to clichéd...
View ArticleAttention Shoppers: Please stand away from the platform edge
Fish where there are fish. This rings true for omni-channel retail. Thanks to a shift enabled by mobile devices and transactional signage, retail sales can happen anywhere in our daily lives. Urban...
View ArticleRFID: From Stockroom to Showroom
At last week’s NRF Big Show 2015 there was a great deal of excitement around in-store customer interactions. Leading that charge was RFID (Radio Frequency Identification), which is enjoying a...
View ArticleBRITE Ideas 2015
Earlier this month, the BRITE Conference 2015 at Columbia University brought together the top minds in business, technology, media and marketing. Top industry leaders discussed the transformative ways...
View Article
